The Pack A.D. Reveal “So What” Video

Posted on Apr. 13 2016


“bashed-and-boomed drum work from Maya Miller, a series of in-the-red riffs and Becky Black’s beckon call” – Exclaim!

With power duo The Pack A.D.’s latest single already tearing up the radio waves it’s time to treat your eyes with the eerie new video for “So What” which guitarist Becky Black claims is “based on a true story.” Drummer Maya Miller chimed in that “you know your friendship game is strong when you can get your friend to be naked in a video.”

The video was a bit of a change of pace for director Matt Leaf. “Honestly, from the second they offered me this video, I was over the moon. I thought Maya was kidding when she said she wanted me to make a horror / sci-fi themed video. How could this be possible? I’ve spent my career as a director wanting to make a name for myself in horror and sci-fi, but most of the labels and bands I work with are mainstream pop and want that Disney style kinda video. I love Disney, and working for pop artists, don’t get me wrong, but my heart is in genre filmmaking. The video we made for ‘So What’ is an homage to so many influential horror and sci-fi films, and is extremely personal to me. I got to season the video with little love notes from all my favorite sci-fi films! They allowed me the opportunity to make the video of my dreams, and goddamn if this isn’t it.”

Shredding and pounding their way through every song, the Pack A.D. swallows you whole inside their fearless Franken-blend of heavy psych-pop/garage-rock. Their lyrics are wild nests, human and complex; darkly funny disclosures about depression, indictments of digital excess, grief-stricken fire bombs, sly crusades against stupidity.

The Pack A.D. is also one of Canada’s “must-see” bands. Be it a massive stadium or the slightly seedy bar where everybody’s shoes stick to the carpet, the Pack A.D. have owned every spotlight and stolen every show they’ve ever played. Becky Black and Maya Miller are relentless and riveting, playing with the kind of fuck-off freedom that makes everybody in the room vicarious rock stars, even if it’s just for the night. Experience it for yourself as the duo begins a string of tour dates across Canada beginning with a two night stand in Vancouver on May 12 and watch for news of an upcoming album via Cadence Music to be announced soon.

May 12 – Vancouver, BC – The Cobalt
May 13 – Vancouver, BC – The Cobalt
May 26 – Nelson, BC – Spiritbar
May 27 – Calgary, AB – The Gateway
May 28 – Regina, SK – The Exchange
May 29 – Winnipeg, MB – Good Will Social Club
May 31 – Thunder Bay, ON – Crocks
Jun 2 – Sudbury, ON – The Townehouse
Jun 3 – Peterborough, ON – Red Dog

Jun 4 – Toronto, ON – Lee’s Palace
Jun 6 – Hamilton, ON – Mills Hardware
Jun 7 – London, ON – Call The Office
Jun 8 – Waterloo, ON – Starlight
Jun 10 – Ottawa, ON – House of TARG
Jun 11 – Kingston, ON – The Mansion
Jun 13 – Chicago, IL – Empty Bottle
Jun 14 – St. Paul, MN – Turf Club
Jun 16 – Saskatoon, SK – Bud’s On Broadway
Jun 16 – Red Deer, AB – Bo’s Bar
Jun 18 – Edmonton, AB – Brixx
Jun 21 – Spokane, WA – The Bartlett
Jun 22 – Portland, OR – Doug Fir Lounge
Jun 23 – Seattle, WA – Tractor Tavern