Tkay Maidza Releases Official Video For “Simulation”

Posted on Dec. 1 2016

Debut Album TKAY OUT NOW

TORONTO, ON – November 29, 2016 – Tkay Maidza today unleashes the official video for tropical dancefloor anthem “Simulation“; the second official single to be released from her debut album TKAY, which is out now via Downtown / Interscope Records.

                                                         WATCH AND SHARE ˜SIMULATION” HERE

The playful video, which premiered via Fader was filmed in Los Angeles during Tkay‘s most recent US tour and directed by duo Lamar + Nik, who have created mini-movie music videos for the likes of the Pixies & Magnolia. The clip is a literal translation of the lyrics, capturing Tkay bouncing and singing her way through a simulated virtual world made up of projections of light and colour, her swagger and joyful approach encapsulating the energy and effervescence of herboisterous live show in the real world.

Simulation” finds Maidza infusing melody-driven dance-pop with a sweet and tender soulfulness. Co-written by Tkay, along with her DJ and producer LK McKay and George Maple, Tkay says the track is about overcoming complacency and “hoping to find something real after everything that is calculated and planned disappears. It’s so common that people get lazy when they feel content because they have partially achieved their goals and are living the way they dreamt about, thus beginning to think it’ll last forever….  I have noticed that things constantly change, so when something doesn’t go to plan it’s like cracks in the simulation become visible.”

Zane Lowe selected “Simulation” as his “World Record” on Beats 1. The track has already reached over 1 million streams globally and in the Top 10 Shazam Future Hits chart. Today, Vevo announced that Tkay will be part of their dscvr “Ones To Watch,” featuring 20 artists they believe are poised to break out in 2017.

“Adelaide’s (and Australia’s) best hope for a huge international crossover star…. This one’s a big deal” – Complex

“Seven Hip Hop Queens to Hear Now” – Entertainment Weekly

“The Killer Mike-featuring “Carry On,” the lead single from Tkay Maidza’s forthcoming Tkay, is explosive. A jam, for real.” – The Fader

“… a burbling futuristic pop-rap track… It’s a charismatic banger even before Mike shows up, with Maidza rocking a singsong flow somewhere in the space between Santigold and Charli XCX.” – Stereogum

 “…Carry On,” a massive pop track that draws influence from the likes of M.I.A. and AlunaGeorge.” – Pigeons and Planes

Watch tkaymaidza.com for all the latest release and touring news.

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